Welcome to ZED - The Ultimate Upgrade
Welcome to ZED. We’re a small family company based in Yorkshire. Whether you want to ride faster, climb better or just have more fun, we can help.
We believe that every pedal stroke should be an exhilarating experience, pushing you further and faster towards your goals.
That's why we pour our expertise, passion, and innovation into crafting lightweight wheels that will revolutionise your ride.
Our wheels have become the trusted companions of passionate cyclists worldwide.
We've proudly sponsored national championships, supported emerging talent, and collaborated with dedicated teams and riders, contributing to the growth and success of the cycling community we hold dear.
